HoneyColony CBD, A miracle in a Bottle

When looking to purchases a brand of CBD that meets your standards, there are many aspects to consider.

Superior CBD Hemp Oil Options

Balance In A Bottle

Experience all the health benefits of Superior Hemp Oil

BUY NOW

Must look when buying CBD Medical Hemp Oil

CBD Medical
CBD medical hemp oil is all the craze thanks to the benefits it offers, but do you know what to look for when choosing a brand?

The CBD medical oil industry is exploding. In fact, experts estimate it will be as profitable as the $13 billion National Football League. Cannabidiol (better known as CBD), a compound found in the Cannabis sativa L. plant species, offers a host of health benefits. For instance, CBD oil reportedly reduces pain, inflammation, seizures, and brings about balance within our bodies. However, unlike the compound tetrahydrocannabinol (THC), CBD has no psychoactive properties whatsoever.

Because of its amazing efficacy, this natural medicine is sweeping the nation and being sought out by sick patients who want an alternative to pharmaceutical painkillers or other medications that are not only addictive but go hand-in-hand with harmful side effects.

Unfortunately, there’s a lack of transparency and regulation that currently exists in the marketplace. Driven by the desire to turn a quick buck, producers use misleading marketing and deceptive advertising, banking on the fact that people are ignorant and in need. Read: not all brands are reputable.

“Barely in its infancy, the CBD medical market is still largely unregulated; quality control is meager at best, and consumers are largely unaware of what to look for when shopping …,” explains Carlos Frias of the Texas Wellness Center. Frias, who has been with the cannabis industry for more than 15 years, has seen, firsthand, the shadiness that exists in the CBD market.

While it’s surely a good thing to make products rich in cannabinoids available for people worldwide, it’s important to know what criteria to use when assessing products.

Here are 4 standards to look for when purchasing CBD medical hemp oil.

1. Extraction Methods

To obtain CBD-rich oil, you need to extract it from the cannabis plant. There are a handful of methods used, but typically this isn’t something customers know to ask about.

Not surprisingly, many companies use cheap methods that involve nasty toxic solvents such as propane, hexane, pentane, and butane, which are flammable hydrocarbon gases found in petroleum. Do you really want to consume this, especially if you are ill?

“Cannabis oil made with neurotoxic solvents like butane and hexane may leave unsafe residues that compromise immune function and impede healing,” explains Constance Finley, founder, and CEO of Constance Therapeutics.

Beware of companies who try to convince you that using a hydrocarbon method stays the truest to the plant. Butane is illegal for a reason.

“Butane extraction is cheap and efficient but is toxic to make and use,” adds cannabis and medicinal plant expert Medicine Hunter Chris Kilham. “Inhalation of butane residue can cause cardiac and respiratory problems.”

Some industry insiders argue that organic, pharmaceutical-grade ethanol, which is a grain alcohol, is optimal and eliminates certain toxins and residues in the raw plant material itself. But others say that while this extraction method yields a high amount of cannabinoids and is GRAS (Generally Recognized as Safe) for human consumption, it destroys the plant’s waxes, leading to a less potent oil.

Conversely, to preserve most of the plant’s trichomes – these are the cannabinoids, terpenes, and flavonoids – look for Supercritical (or subcritical) CO2 extraction. This method uses carbon dioxide under high pressure and extremely low temperatures to isolate, preserve, and maintain the purity of the medicinal oil. While this method is more expensive and involves complex equipment and expertise, it ensures quality.

“The CBD oil obtained through supercritical extraction is a full-spectrum cannabinoid-rich product,” says Elizabeth Moriarty, Clinical Herbalist, and Formulator at Luminary Medicine Company. “This method also produces a cleaner taste, and meanwhile, mycotoxins cannot survive this process.”

It’s also eco-friendly and non-flammable, creating a safer laboratory and manufacturing environment, as well as better product control, says Gabriel Ettenson, licensed physical therapist and general manager of Elixinol, an organic Hemp CBD Medical Oil company.

Finally, olive oil or coconut oil can also be used to extract cannabis oil. According to Dr. Arno Hazekamp, director of phytochemical research at Bedrocan BV, which supplies medical cannabis for the Dutch Health Ministry, this method is both safe and inexpensive. “You won’t blow yourself up making cannabis-infused olive oil.”

With that said, cannabis-infused olive oil — whether CBD-rich or THC-dominant — is perishable and should be stored in a cool, dark place.

2. Sourcing

The quality of CBD oil is really based on its source; where was it grown, how was it grown, and what is the species of cannabis (e.g., Sativa, ruderalis, or indica).

“The soil, climate, plants growing on the farm next door, the flowers in the farmer’s garden, etc. are all reflected in the final essence of the plant,” says Finley.

The main reason why hemp’s cultivation environment is so important is that the cannabis plant is a “hyperaccumulator,” meaning it easily absorbs contaminants from the soil while it grows. In fact, it’s used in bioremediation, a cost-effective plant-based approach to clean the environment of toxic heavy metals and organic pollutants.

“This is sadly why industrial hemp grown in non-food grade conditions is falsely being sold as CBD medicine over the internet,” says Finley.

So if the soil is polluted with heavy metals, then that plant will likely contain high levels of lead or mercury. According to Frias, there have been instances where children have almost died taking hemp extracts that were high in lead.

Essentially, “those companies have given the rest of the CBD industry a black eye because they were more interested in profiting off the sick instead of creating a quality product and testing it.”

Look for brands that source their cannabinoids from organic-certified, hemp-grown farms in pristine regions of Europe. “The German regulatory system is strict and enforced, providing confidence in the superiority of their harvest, processes, and extraction quality,” adds Moriarity. Organic hemp grown in Europe must also adhere to the EU’s strict organic standards, which are stricter than in the U.S. and highly audited. Also, look for ingredients that are certified organic and wildcrafted.

“While certainly a subject of debate among hemp experts, the general consensus is the best hemp extracts are found in plants from where growing hemp has been legal for generations and the environment is well-preserved, like in Europe,” agrees Ettenson.

Meanwhile, independent testing by accredited laboratories with globally accepted analytical methods ensures the organic extract is intact from pesticides, heavy metals, or microbiological contaminants. And reputable CBD companies have lab results from independent labs available on their websites, this can also be used as an indicator for consumers about what companies are providing high-quality CBD.

When it comes to the “best” genotype, it really depends upon what one is hoping to treat or effect.

3. Bioavailability

Unfortunately, there have been instances where products claiming to have CBD in them tested at zero percent in a lab attempting to verify the results. In fact, in 2015, the Food and Drug Administration (FDA) tested products and fined companies that did not include any CBD despite reports. This also gives the industry a proverbial black eye.

So let’s say you are dealing with a product that contains CBD, the amount that actually enters the body and central nervous system is still a gray territory. In food products, cannabinoids are subject to degradation and reduced bioavailability, depending on overall formulation/delivery.

“The industry is pushing for more research here, as these studies on cannabis are relatively very new,” explains Joe Santucci of  Solstice, a commercial cannabis production company. “CBD can be amazing, but a very expensive solution for those that need it, so maximizing bioavailability is going to be essential to lower the cost for people.

“In terms of ingestion, the general consensus is that sublingual (under the tongue) and/or rectal delivery provide the highest levels of bioavailability,” says Ettenson. Some believe that vaping also produces high bioavailability as well. “Topical and ingestion (through soft gels for example) have lower levels of absorption,” says Gabriel.

If you are vaporizing CBD-dominant strains of cannabis, bioavailability is through the alveoli, tiny sacs in the lungs, clarifies Kilham. If you are taking CBD strain capsules, he suggests eating some fat or oil, like a handful of nuts or some full-fat yogurt, to improve absorption and bioavailability. Cannabinoids are fat-loving molecules. They are taken up readily into the small intestine with a bit of dietary fat.

“The need for enhanced bioavailability of the CBD phytonutrient is paramount”, adds Moriarity, “but tricky to accomplish without synthetic chemicals.” Most CBD products do not offer any bioavailability optimization, so 90 percent of the CBD is lost to the first-pass effect, a phenomenon of drug metabolism whereby the concentration of a drug is greatly reduced before it reaches systemic circulation.

Meanwhile, the products that do engage in optimization efforts “are generally using a synthetic chemical soup of solvents, surfactants, and emulsifiers — none of which must be disclosed on the label since they are characterized as ‘processing aids,’” says Moriarty, who co-formulated our Superior cannabinoid oil, the market’s leading solution.

The formulation, however, offers optimized delivery via mucosal membrane permeability in tandem with precision production/formulation methods. Her company, HERBOLOGIE, reduces the particle size of the cannabinoids and immerses them in a matrix of exclusively natural ingredients that work synergistically to enhance absorption through oral membranes. When cannabinoids are transported through membranes and directly into the bloodstream, the phytonutrients are delivered more quickly, and crucially, avoiding first-pass degradation in the liver.

“We know the manufacturing process can also influence bioavailability,” says Pattison. “For example, reducing the size of the CBD compound through the use of liposomes improves absorption and bioavailability.”

“When purchasing a CBD product, keep in mind that a transparent company’s CBD milligram (mg) strength is reflective of the actual active CBD in that particular product,” states Farias. “If a bottle says 250 mg of CBD, then that product should contain 250 mg of actual active CBD. However, a lot of companies currently in the market will list the mg dosage of their CBD hemp oil without publishing the strength of their actual active CBD.”

Ideally, look for CBD products that proportionately offer 4 or more parts CBD to 1 part THC, for maximum relief and minimal or no storage issues.

4. Greenwashing Tactics

Upon investigation, there are companies that engage in the use of “window dressing.” For example, one popular brand brags that they use the superfood moringa. This, of course, lures people in. But keep in mind that for the added antioxidant benefit, you would need to ingest 7.5 g (7,500 mg) within the context of a meal or beverage. The entire 30 ml bottle of said brand contains 33.3 mg; so at the recommended dose of 1 ml daily, the daily dose of moringa would only be 1.11 mg.

“The truth is that the gray zone of medicinal cannabis invites lots of shady characters into the burgeoning industry,” says Finley. “A lack of critical thinking, quality business practices, transparency about products and plants, all have been part of the black market.”

“When the conditions are “primed” in these four areas,  you set a high standard of quality for the whole plant efficacy, and CBD can provide outstanding health benefits for longevity and wellness in high-grade medicinals used for health repair,” says Cherie Arnold, Founder, and CEO of MediQI Energetics.

Look for products that are sold legally, with full transparency.

ketosis
Quicksilver Keto Before 6™: Ketosis Activator
$52.50

Nutraceuticals

Bundled Savings

SALE!

$108.00 $103.95  subscription plans available

Colloidal Silver Healer, Natural Antibiotic

SALE!

$350.00 $275.00

Get The Best Of HoneyColony Weekly

Join our hive of health enthusiasts

News Articles, Exclusive Discounts &

Special Offers

THIS POST HAS 45 COMMENTS

  1. The way CBD is consumed plays an important role in the uptake, distribution, and filtration/elimination of the compound. The measure of CBD that is really invested in the body subsequent to advancing through various filtration frameworks is called its bioavailability. Extraction method and bioavailability are two main factors when choosing CBD Hemp oil know other main factors at https://cbdvapegenius.com/blog/cbd-bioavailability/

  2. I’ve found a very transparent company that I plan on being loyal to. Their organically grown U.S. hemp is 3rd party lab-tested, non-GMO, they follow GMP’s, non-cruelty practices, they offer a 60-day empty bottle money-back guarantee, and they do indeed post the lab results on their product page for total transparency. They include the results for

    #1. Full cannabinoid spectrum profile
    #2. Pesticides
    #3. Residual solvents
    #4. Microbes
    #5. Mycotoxins
    #6. Heavy metal screening

    Along with their line of full-spectrum CBD products, They do also list their lab results for their line of Isolates. All products are THC free. They’ve recently dropped a new exclusive patented product on the market. The potency for a 500 mg bottle is equivalent to 3,000-4,000 mg, with that AND the fact that its Hydrophilic increases the Bioavailability… Total game changer! Imagine the potency of their 1500 mg bottle! This U.S. company really has everything that I was looking for!
    If anyone is interested, let me know and I’ll point you in their direction

    CTFO.pro@outlook.com

    *Because of their transparency, and quality, along with customer support, I have become affiliated with the company as an Independent Distributor, but only after seeing the results of their products. I do stand behind all of the claims I have made about the company and products 100%!!!

  3. The only CBD brand I’ve ever used is https://hemp2wellness.co.uk/. I’ve been feeling significantly better ever since I’ve started using it so never thought of switching brands.
    I’ll be going to the US soon and I would like to try some of the products that are not readily available in the UK. I see that you’ve got a lot of interesting stuff in the store. What would you recommend? Preferably not oil ? Thanks!

  4. Dr. Peter Hurt is a supplier of High-Grade Medical Marijuana Sativa and Indica strains, Hash, (RSO), BHO, HEMP OILS, THC OILS, Cannabis Oil, and Edibles FOR SALE. These Strains helps people with the following: *Insomnia, Cancer, HIV/AIDS, Anxiety Disorders, Major Depression, Back Pain, Back Sprain, Bipolar Disorder(Nightmares), Cancer Chronic Pain, Seizures, Diabetes, Epilepsy, Fibromyalgia, Glaucoma E.T.C if you are interested to do get back to me via # on profile. INDICA and SATIVA strains are available

  5. Wonderfully informing the article!

  6. ha! useless. where’s the INDEPENDENT LABORATORY data showing a non- biased comparison of your scam product to others? Anyone can write a review that says anything. But… I guess for the average moron, your answer would be sufficient and they’d pony up their hard-earned money to buy your crap. Me? I’ll buy from states where THC infused products are LEGAL as the RESEARCH states that CBD is far more effective when THC is not removed from the product (or is in the product).

  7. My Daughter’s Tumors decreased up to 80%! her oncologist was shocked. I am so happy with how Cannabis oil has changed the life of my daughter. We Bought high quality Cannabis Oil from Dr. Peter Hurt and Our Delivery was 100% Safe and Discrete!! “Canasol(Eye Drop) is the only Medication that Treats Glaucoma Effectively” Thanks, Dr. Peter Hurt

  8. Medical marijuana is really working well on my chronic pain I order some CBD Capsule oil from Dr. Peter Hurt and got it to deliver to my location safely I recommend you contact him via # above for all your health issues

  9. Amazing I just Got some good weed from Dr. Peter Hurt via their phone # as yellow on my profile.

  10. Dr. Peter Hurt is 100% real and legit I just order my meds from him and got it to deliver to my home address Thanks, Sir.

  11. Dr. Peter Hurt is a supplier of High-Grade Medical Marijuana Sativa and Indica strains, Hash, (RSO), BHO, HEMP OILS, THC OILS, Cannabis Oil and Edibles FOR SALE. These Strains helps people with the following: *Insomnia, Cancer, HIV/AIDS, Anxiety Disorders, Major Depression, Back Pain, Back Sprain, Bipolar Disorder(Nightmares), Cancer Chronic Pain, Seizures, Diabetes, Epilepsy, Fibromyalgia, Glaucoma E.T.C if you are interested do get back to me via # on profile. INDICA and SATIVA strains are available.

  12. My health has improved remarkably all thanks to this good Dr. and also thanks to him, I’m able to grow my own plants from seed I got from him. Please for all your inquiries contact him via call or text as above and experience first hand the quality of his products and services.

  13. My Daughter’s Tumors decreased up to 80%! her oncologist was shocked. I am so happy with how Cannabis oil has changed the life of my daughter. We Bought high quality Cannabis Oil from Dr. Peter Hurt and Our Delivery was 100% Safe and Discrete!! “Canasol(Eye Drop) is the only Medication that Treats Glaucoma Effectively” Thanks, Dr. Peter Hurt

  14. Great article! Here are my 2 cents. I use Recharg3d https://www.recharg3d.com/. They are a spin-off of a Crossfit gym so their oils are specifically designed for pain and inflammation. All their products are made in the USA, 3rd-party tested, and have the highest, cleanest potency I’ve found for the price (about $0.04 per mg of CBD). Enjoy!

  15. How can you tell the difference between CBD oil vs THC oil?

  16. Been there done that. The only place where I was able to purchase CBD legally was this verified place here https://bit.ly/2AqEi2r Fast shipping, great quality.

  17. Great article. Prime My Body’s hemp oil is nano emulsified and has 95-100% absorption. You begin feeling it taking effect within 2-3 minutes of taking it. They use injectible grade pharmaceuticals to produce their oil. It has helped me with arthritis, chronic back pain from a birth defect, and sleep. I would love to introduce you to this oil too. Livemindfully.primemybody.com

  18. Hello everyone if your looking for the best CBD #Oil and #Sprays I recommend you check out #HempWorxs our farm in Kentucky delivers to you the best product at a cheap price check it out for yourself we also have nice little treats for your pets stop by and check us out http://www.hempworx.com/LetsGetHealthy

  19. Simon- what company do you suggest I buy from? I have extreme back pain and my daughter is autistic and we both have bad anxiety. I vape so I would like to find that for me. My daughter will not ingest it but any kind of topical. I’m looking for CBD with hemp. Please help me.

  20. You claim “Butane is illegal for a reason” but it’s not illegal, you can buy it anywhere and if used in conjunction with the right cleaning processes (such as carbon scrubbing) butane can make a very clean and effective extract. Not sure why you’d claim that it’s illegal.

    Many sources also claim that C02 extraction strips most of the terpenes while ethanol gives a more full-spectrum extract with terpenes intact. The opposite of what you claim.

  21. Didn’t you read this article? hempready.net is in Kentucky! So, inexperienced, unregulated, and likely inferior growing conditions.

  22. This company is a MLM (pyramid) deal – MOST companies like this are scams – either overpriced or worthless product or both.

  23. Good, complete synopsis of the challenges consumers face when searching for CBD Oil

  24. That is the same problem I am having. So many sites use the name “hemp oil” or “CBD Hemp oil” but hemp oil is supposed to be from the seeds only. I want TRUE CBD oil which comes from the whole plant & not just the seeds. Can someone point us to a website that sells true Cbd oil or give us the top 3 brands (for pain management) to look for locally?

  25. I am just researching this for the many health issues I struggle with daily. I read that hemp oil is not for medicinal purposes but rather CBD oil is what I need. Your product seems to be one and the same. Please help clarify this issue. Thanks
    #hempvscbd

  26. The moringa is fine. but that brand if it’s the one I am thinking of adds surfactants that glump up the formula.

    we have people from literally around the world looking for superior. YOu can read the reviews.

  27. Hi Aimee. I can say that is a good brand. But that ours is well Superior and you get more for the cost and ours is liposomal as well.

    https://simplytransformative.com/goods/superiorhempoil/

    Superior Hemp Oil is the result of a collaborative effort to develop a novel, 10X bio-availability optimized hemp oil extract using exclusively natural, plant-based ingredients in a complete botanical formulation

  28. I’m considering buying CBD from https://primemybody.com because it says it offers Nanoliposomal delivery. Can you comment on that?

  29. I try him out too just to discover his high potent THC/CBD Oil is the best for my Tumor and brain cancer

  30. Best article I’ve read on CBD up to this point. Well done. Thanks.

  31. ” For example, one popular brand brags that they use the superfood moringa.” If this is the case and you know it for a fact then I feel it’s important to name the brand as to let the readers be aware of who to avoid.

buy hemp oil

With the passing of the 2018 US federal farm bill, hemp CBD has been removed from the Controlled Substances Act. This has made it legal to ship to all 50 states. Today, everyone and their mama is making cannabidiol (CBD) products, including Martha Stewart and even Kim Kardashian. As the market gets saturated, remember that not all CBD is made the same. And most importantly, when purchasing CBD, there are important factors to consider.

Being an educated consumer means the difference between receiving an array of benefits from this compound — found in Cannabis sativa L. plant species — and wasting your money on snake oil. For such a sacred plant compound, there’s a lot of slime, greed, and ignorance in the industry. Meanwhile, there is also a lack of transparency and regulation in the marketplace that makes things worse.

“Barely in its infancy, the CBD medical market is still largely unregulated; quality control is meager at best, and consumers are largely unaware of what to look for when shopping,” explains Carlos Frias of the Texas Wellness Center. Frias, who has been with the cannabis industry for more than 15 years, has seen, firsthand, the shadiness that exists in the CBD market.

When looking for a CBD brand that works for you, there are many aspects to consider! Here are 5 standards to look for when purchasing CBD from hemp.

1. Extraction Methods

To obtain CBD-rich oil, you need to extract it from the cannabis plant. There are a handful of methods used, but typically this isn’t something customers know to ask about.

Not surprisingly, many companies cut corners and use cheap methods that involve nasty toxic solvents. This includes propane, hexane, pentane, and butane, which are flammable hydrocarbon gases found in petroleum.

“Cannabis oil made with neurotoxic solvents like butane and hexane may leave unsafe residues that compromise immune function and impede healing,” explains Constance Finley, founder and CEO of Constance Therapeutics.

When purchasing CBD, beware of companies who try to convince you that using a hydrocarbon method stays the truest to the plant. Butane is illegal for a reason.

“Butane extraction is cheap and efficient but is toxic to make and use,” adds cannabis and medicinal plant expert Medicine Hunter Chris Kilham. “Inhalation of butane residue can cause cardiac and respiratory problems.”

Many of the larger extraction companies and processors use supercritical (or subcritical) CO2 extraction. This method uses carbon dioxide under high pressure and extremely low temperatures to isolate and capture CBD. This method is less expensive and requires less expertise. It produces a less potent and complex hemp extract but is very effective for the basic extraction of CBD.

Optimal Hemp Extraction

Expert cannabinoid and terpene scientists claim that organic, pharmaceutical-grade ethanol is optimal for hemp extraction. Pharmaceutical-grade ethanol, grain alcohol, eliminates certain toxins and residues in the raw plant material itself. This extraction method yields a high amount of cannabinoids. Additionally, it captures and retains the highly sought cannabinoids, terpenes, and flavonoids found in the plant’s trichomes. Alcohol extraction also removes undesirable waxes and chlorophyll, resulting in a highly-potent entourage of plant compounds. This is done by using complex systems of cold solvent and time-consuming filtration methods.

“The CBD oil obtained through sophisticated alcohol extraction systems is a full-spectrum cannabinoid-rich product,” says Elizabeth Moriarty, Clinical Herbalist, and Formulator at Luminary Medicine Company. “This method also produces a cleaner taste, and meanwhile, mycotoxins cannot survive this process.”

Finally, olive oil or coconut oil can also be used to extract cannabis oil. According to Dr. Arno Hazekamp, director of phytochemical research at Bedrocan BV, which supplies medical cannabis for the Dutch Health Ministry, this method is both safe and inexpensive. “You won’t blow yourself up making cannabis-infused olive oil.”

With that said, if purchasing CBD that is cannabis-infused olive oil, note that it is perishable and should be stored in a cool, dark place.

2. Sourcing And The Importance Of Organic

When purchasing CBD, the quality of CBD oil is really based on its source; where was it grown, how it was grown, and the species of cannabis (e.g., Sativa, ruderalis, or indica). When it comes to the “best” genotype, it really depends upon what one is hoping to treat or effect.

“The soil, climate, plants growing on the farm next door, the flowers in the farmer’s garden, etc., are all reflected in the final essence of the plant,” adds Finley.

Consider that hemp’s cultivation environment is particularly important because the cannabis plant is a “bio-accumulator”. This means it easily absorbs contaminants from the soil while it grows. As if the plant wasn’t miraculous enough, hemp is used in bioremediation. This is a cost-effective plant-based approach to clean the environment of toxic heavy metals and organic pollutants. Hemp was used to cleaning contaminated fields in Chernobyl.

This is one of the reasons it’s important to know how the hemp used in medicine was grown, says Finley.

If the soil is polluted, then that plant will likely contain high levels of heavy metals such as lead or mercury. According to Frias, there have been instances where children have almost died taking hemp extracts that were high in lead.

Essentially, she adds, “those companies have given the rest of the CBD industry a black eye because they were more interested in profiting off the sick instead of creating a quality product and testing it.”

While certainly a subject of debate among hemp experts, the general consensus is that the best hemp extracts are found in plants hemp that has been grown legally around for generations and where the environment is well-preserved, ensuring plants are free of toxins.

Hemp Farming U.S.A

The passage of the Farm Bill should dramatically increase hemp farming in the U.S., explains Jonathan Miller, who worked directly with Senator Mitch McConnell to get the hemp provision included in the farm bill.

“The 2014 Farm Bill permitted growing hemp for CBD as part of state pilot programs. The 2018 Farm Bill makes this arrangement permanent,” adds Miller, who is also general counsel for the U.S. Hemp Roundtable.

Hemp farming is now allowed in at least 41 states, including Alabama, California, Colorado, Connecticut, Delaware, and Florida. Miller says that farmers will still have to apply through their state agriculture programs. He also notes that “the USDA will likely develop regulations for growing outside of state programs in 2020.”

The passage of the federal bill effectively makes it possible for any domestic brands of CBD products that used imported hemp to now turn to domestic sources, adds Allison Taylor, Vice President of Marketing at Receptra Naturals – a family-owned Colorado hemp CBD extract company serving the health and wellness and pet communities. The bill gives every U.S. company the ability to make a high-quality, consistent product. Most importantly, they are able to control production every step of the way.

“It will be interesting to see which of these brands choose to follow best practices, now that they have the option,” says Taylor.

Organic Is Best

So what should you look when purchasing CBD products? Look for brands that source their cannabinoids from organic-certified, hemp-grown farms in pristine regions. Also, look for ingredients that are certified organic and wildcrafted.

“As a hemp farmer, achieving organic certification for one of my hemp crops in 2018 was a great moment for myself and my colleagues: we saw a plant go from Schedule 1 to accepted as organic in a few short years,” says Doug Fine, hemp farmer, researcher and author of the book Hemp Bound. “With hemp, as with anything you put on or in your body, knowing the source is essential. I also prefer to cultivate and patronize farmers who cultivate outdoors. This is the best way to build soil and sequester carbon. And I think it results in the best crops.”

Reputable CBD companies have lab results from independent labs available on their websites, this can also be used as an indicator for consumers about which companies are providing high-quality CBD. When sussing out a brand, look into independent testing by accredited laboratories with globally accepted analytical methods. This ensures the organic extract is intact from pesticides, heavy metals, or microbiological contaminants.

3. Bioavailability

CBD is everywhere, but with so little regulation, labels will lie. Unfortunately, there are many instances/brands where products do not have the amount of CBD that they claim. This gives the industry yet another proverbial black eye.

If you’re purchasing CBD “infused” products, it doesn’t mean that amount actually enters the body and central nervous system. In food products, cannabinoids are subject to degradation and reduced bioavailability, depending on overall formulation/delivery.

Driven by the desire to turn a quick buck, producers use misleading marketing and deceptive advertising. This allows them to bank on the fact that people are ignorant and in need. Beer and coffee laced with CBD is mostly marketing hype.

CBD can be amazing, but a very expensive solution for those that need it, so maximizing bioavailability is going to be essential to lower the cost,” explains Joe Santucci of Solstice, a commercial cannabis production company.

While bills for more stringent regulations are in the works, it’s important to know what to look for and what to avoid.

Optimal Ingestion

“In terms of ingestion, the general consensus is that sublingual (under the tongue) and/or rectal delivery provide the highest levels of bioavailability,” says Ettenson of Elixinol. Some believe that vaping also produces high bioavailability as well. “Topical and ingestion (through soft gels for example) have lower levels of absorption.”

If you are vaporizing CBD-dominant strains of cannabis, bioavailability is through the alveoli, tiny sacs in the lungs, clarifies Kilham. If you are taking CBD strain capsules, he suggests eating fats or oils to improve absorption and bioavailability. A handful of nuts or some full-fat yogurt are great options. Cannabinoids are fat-loving molecules and are taken up readily into the small intestine with a bit of dietary fat.

“The need for enhanced bioavailability of the CBD phytonutrient is paramount,” adds Moriarity, “but tricky to accomplish without synthetic chemicals.” Most CBD products do not offer any bioavailability optimization. This means that 90 percent of the CBD is lost to the first-pass effect. This is a drug metabolism phenomenon whereby drug concentration is greatly reduced before it reaches systemic circulation.

Meanwhile, the products that do engage in optimization efforts “are generally using a synthetic chemical soup of solvents, surfactants, and emulsifiers — none of which must be disclosed on the label since they are characterized as ‘processing aids,’” says Moriarty.

Understanding Optimization

An optimized formulation, however, offers delivery via mucosal membrane permeability in tandem with precision production/formulation methods. Reducing the particle size of the cannabinoids and immersing them in a matrix of exclusively natural ingredients is ideal. Especially if you want to synergize and enhance absorption through oral membranes. When cannabinoids are transported through membranes and directly into the bloodstream, the phytonutrients are delivered more quickly, and crucially, avoiding first-pass degradation in the liver.

“We know the manufacturing process can also influence bioavailability,” says Ettenson. “For example, reducing the size of the CBD compound through the use of liposomes improves absorption and bioavailability.”

“When purchasing CBD products, keep in mind that a transparent company’s CBD milligram (mg) strength is reflective of the actual active CBD in that particular product,” states Farias.

If a bottle says 250 mg of CBD, then that product should contain 250 mg of actual active CBD. However, a lot of companies currently in the market will list the milligram (mg) dosage of their CBD hemp oil without publishing the strength of their actual active CBD.

Ideally, when purchasing CBD items look for CBD products that proportionately offer 4 or more parts CBD to 1 part THC, for maximum relief and minimal or no storage issues.

4. Greenwashing Tactics

Upon investigation, there are companies that engage in the use of “window dressing.” One popular brand, for example, brags that they use the superfood moringa. This of course lures people in. But keep in mind that for the added antioxidant benefit, you would need to ingest 7.5 g (7,500 mg) of moringa within the context of a meal or beverage. The entire 30 ml bottle of said brand contains 33.3 mg; so at the recommended dose of 1 ml daily, the daily dose of moringa would only be 1.11 mg; therefore, it’s doubtful the addition of this antioxidant will have any impact.

“The truth is that the gray zone of medicinal cannabis invites lots of shady characters into the burgeoning industry,” says Finley. “A lack of critical thinking, quality business practices, transparency about products and plants, all have been part of the black market.”

Now that companies can have more control over sourcing hemp, they’ll need to develop best practices to ensure high-quality products.

“When the conditions are “primed” in these four areas, “you set a high standard of quality for the whole plant efficacy, and CBD can provide outstanding health benefits for longevity and wellness in high-grade medicinals used for health repair,” says Cherie Arnold, Founder, and CEO of MediQI Energetics.

Always look for hemp plants cultivated onsite and carefully overseen by experienced farmers who understand the intricacies of the organic growing practices.

5. Purchasing CBD: Isolate Vs Full Spectrum

The process of isolating, as the name implies, isolates cannabidiol (CBD the cannabinoid). This is done through a refining process that strips out any additional cannabinoids, terpenes (unsaturated hydrocarbons that exist in the essential oils of plants), and plant components found in the hemp plant. The final product is a fine white powder that contains 99 percent cannabidiol. This is CBD in its purest form. But this may not be the best way to process it, as it takes away a lot of the beneficial parts of the hemp plant

Whole plant hemp extract CBD, on the other hand, keeps the full properties of the hemp plant intact. In addition to CBD the cannabinoid, this extraction method results in the inclusion of terpenes, vitamins, minerals, fatty acids, phytonutrients, and any other materials, along with other cannabinoids that provide their own unique benefits.

FDA Meddling

A growing body of evidence shows a greater efficacy of whole plant medicines over isolates thanks to the “entourage effect”. Herbalists and holistic practitioners have already known this for a long time.

But because of stringent FDA rules and the inability to make claims, those in the dietary CBD industry feel they cannot say a fraction of what whole spectrum plant medicine can do.

“I prefer whole plant modes to isolate, for the same reason that I prefer to eat whole foods rather than isolated nutrients. I believe it results in the most nutritive bioavailability in the body,” adds Fine.

“The research community is notorious for focusing on isolates,” says Moriarty. “It’s easier, and drug-development is entirely focused on isolated compounds. The money thus supports research into isolated compounds and feeds the misperception that science supports isolate used. When we focus exclusively on the isolate, we have pharmaceuticalized the plant.”

Big Pharma’s method of operation is to synthesize, patent, and control. Which is the case with GW’s Epidiolex, the only FDA-approved CBD drug?

“Big Pharma does not understand botanical medicine,” said Ethan Russo in an Undark article. Russo is a neurologist and former medical adviser at GW Pharmaceuticals. He now serves as director of research and development at the International Cannabis and Cannabinoids Institute. Undark focuses on the intersection of science and society. “I can tell you having worked with GW, they were surely aware of (the entourage effect).”

But apparently they chose to ignore it.